We come from doing marketing for independent hotels. We built what we wished we had.
GuestBrain is a solution created by a team with extensive experience in major hotel chains like Iberostar and Bahía Príncipe, and booking engines like Roiback. It was born from a simple observation: independent hotels lose margin to OTAs every day, and the marketing tools within their reach are too fragmented, too expensive or too generic.
A 40-room hotel should have the same tools as a 400-hotel chain, and someone on its side to explain them. We run the marketing for you; we don't hand you another dashboard to stare at.
By 2030, no independent hotel should depend on OTAs for more than half of its bookings, and any GM should be able to ask their data in plain language and decide with confidence in seconds.
What we stand for
GDPR first
Your guests' data belongs to your hotel. Consent and unsubscribes are respected in every send and on every channel.
Measured in bookings
We don't optimize for clicks or opens: we measure real direct bookings and cost per booking, with channel attribution and monthly reports.
Hospitality vertical
We don't sell a ChatGPT wrapper. We build on top of the hotel's systems: PMS, booking engine, campaigns and guests.
Independents first
Our customers are independent hotels and small chains, not mega-groups. We design for small teams.
The team behind it
We are a team of hoteliers and AI and software developers with more than 15 years of experience in the hotel industry: we build our own platform and also custom software and AI development for hotels. GuestBrain combines hands-on experience at major chains like Iberostar and Bahía Príncipe, direct-channel know-how from booking engines like Roiback, and the day-to-day of a hotel marketing agency, García & Maisel, that runs campaigns and CRM for independent hotels. We have offices in Charleston (South Carolina) and Palma de Mallorca, and we work in English and Spanish.
Álvaro García
Hospitality and software specialist with more than 15 years of experience in the hotel industry. Part of GuestBrain's (guestbrain.io) team of hoteliers and AI and software developers.
Jaume Ferrer
Partner at GuestBrain (guestbrain.io), a software and AI company specialized in the hotel industry with more than 15 years of experience in hotels. Part of the team of hoteliers and AI and software developers.
Methodology
Before automating anything, we ran our hotel clients' digital strategy, campaigns and CRM by hand, spotting patterns, recurring mistakes and opportunities. GuestBrain is the distillation of that learning into product.
Backing
GuestBrain is backed by García & Maisel, a hotel marketing agency and Google Partner. Behind it is a team that has worked at major chains like Iberostar and Bahía Príncipe and at booking engines like Roiback, distributed across Charleston (South Carolina) and Palma de Mallorca.
Want to work together?
We start with a 30-minute demo on your hotel's real data.