First-party data

WiFi lead capture for hotels

Many guests who connect to your WiFi aren't in your database, especially those who booked through an OTA or travel as companions. With GuestBrain's captive portal, every connection can become a consented contact inside your CRM.

Captive portal with consent

Guests access the WiFi through a portal that collects their contact details and their explicit consent to marketing communications.

Straight into your CRM

Each contact goes into your CRM, in the guest's profile and without duplicates.

Ready for your marketing

Consented contacts can be included in your newsletters and segments by behavior, origin or language, with easy GDPR-compliant unsubscribe.

Business impact

Built for measurable organic and direct growth

  • Turn WiFi connections into first-party contacts
  • Explicit consent on every signup
  • Contacts merged into the guest profile
  • Less dependence on OTA audiences
  • Optional one-time add-on

Frequently asked questions

Does it work with any router or WiFi network?

It depends on the hotel's network, so it is reviewed before installation.

Is capturing data over WiFi legal?

Yes, as long as consent is explicit and informed. That's why the portal asks for consent at signup and every send includes an unsubscribe option.

What do I do with those contacts?

They go into your CRM and you can include them in your newsletters and segments, in their language and respecting each person's consent.

How much does it cost?

The WiFi captive portal is an optional one-time add-on, separate from the GuestBrain flat monthly fee. Ask for a proposal and we will give you a fixed price.

Related hotel AI pages

  • AI-automated hotel marketing

    AI hotel marketing software: CRM, multi-language newsletters, Google Ads and Meta Ads optimized for cost per booking, real attribution and AI WhatsApp. Flat monthly fee, fixed price.

    Read more
  • Hotel marketing automation

    Automate your hotel marketing with AI: Google Ads and Meta Ads optimized for cost per booking, pre-stay and post-stay emails, multi-language newsletters and real attribution.

    Read more
  • Hotel marketing agency alternative

    A hotel marketing agency alternative: GuestBrain uses AI to run Google and Meta campaigns, email and CRM for a flat per-hotel fee, with no percentage of ad spend.

    Read more
  • AI WhatsApp for hotels

    AI WhatsApp for hotels: a concierge that answers your guests 24/7 in their language using the hotel's information, and hands the conversation to the front desk when needed.

    Read more
  • Hotel visibility in ChatGPT and AI search

    Do ChatGPT, Gemini and Claude recommend your hotel? GuestBrain tracks it and suggests how to improve your visibility in AI assistant answers (GEO).

    Read more
  • Grow hotel direct bookings with AI

    Grow your hotel's direct bookings with AI: campaigns optimized for cost per booking, CRM to reactivate past guests, multi-language email, parity alerts and real attribution.

    Read more