AI, revenue and hotel marketing
Practical articles for hotel GMs and revenue managers who want to understand, implement and measure the impact of AI in their business.
Published
- Fundamentals
What is AI for hotels: complete 2026 guide
Clear definition, real use cases and verifiable metrics on how AI is reshaping hotel management in 2026.
2026-04-10 12 min - Direct marketing
How to grow your hotel's direct bookings with AI: 12 proven tactics
Twelve actionable tactics, based on real data from independent hotels, to grow your direct booking share with AI.
2026-04-15 14 min - Revenue
AI hotel revenue management: from Excel to automated decisions
How to leave spreadsheets behind and move to revenue governed by AI models, step by step.
2026-04-12 13 min - Comparisons
The 10 best AI tools for independent hotels
An honest comparison of the AI tools most used by independent hotels in 2026, with selection criteria.
2026-04-08 16 min - Parity
Hotel rate parity: how to monitor and fix it with AI
Why parity is still the Achilles heel of direct bookings and how AI lets you watch it 24/7.
2026-04-05 11 min - Paid media
Google Ads for hotels: how AI cuts cost per booking by 40%
How to structure campaigns, feed offline conversions and let AI bid towards real cost per booking.
2026-04-02 12 min - Paid media
Meta Ads (Facebook & Instagram) for hotels: AI strategy
Audiences, creatives and attribution models for high-performing hotel Meta campaigns.
2026-03-28 11 min - Comparisons
ChatGPT vs GuestBrain: which AI to choose to manage your hotel
Real differences between a generalist assistant and a vertical AI trained for hospitality.
2026-03-25 9 min - Strategy
How to stop depending on Booking and Expedia: anti-OTA strategy
A five-block strategy to cut commissions and rebalance your channel mix.
2026-03-20 14 min - Operations
AI channel manager: what it is and why your hotel needs one
How an AI-powered channel manager prevents overbookings and optimizes channel mix in real time.
2026-03-15 10 min - Analytics
Hotel multichannel attribution: the problem and how AI solves it
Why last-click misleads hoteliers and how to build a defensible attribution model.
2026-03-10 12 min - Revenue
RevPAR, ADR and occupancy: how to forecast hotel KPIs with AI
Forecasting models applied to the three key hotel KPIs.
2026-03-05 13 min - Trends
Hotel marketing 2026: trends, generative AI and automation
The 8 hotel marketing trends that will shape 2026, with a focus on generative AI.
2026-02-28 11 min - Tech
How to choose an AI-ready PMS for your hotel
A 14-criteria checklist to choose a PMS prepared to integrate AI.
2026-02-22 10 min - Case studies
Case study: how Hotel X grew direct bookings 34% with GuestBrain
Step-by-step analysis of the GuestBrain rollout in a 60-room boutique hotel.
2026-02-15 9 min - Tech
Hotel chatbot: 2026 guide to types, pricing and how to choose
How hotel chatbots work, real use cases, PMS integration, GDPR, ROI measurement and how to pick the right one.
2026-08-27 13 min
Coming soon
- Fundamentals
What is revenue management? Definition, formulas and examples
- Revenue
What does a hotel revenue manager do? Role, KPIs and salary